LinkedIn have recently updated the website, and have moved things around, including the new publishing features. To access it now, click the publish post button at the top of your homepage. This takes you to the publishing tool. From here you can write your long-form post.
To add a hyperlink text, type the text, highlight your text, Click the Link icon in the toolbar at the top of the page and insert your URL. Click Submit.
To add a photo to your post click the Camera icon in the toolbar at the top of the page. Select the file you’d like to upload, open, and click Upload Image. The size limit is 10 MB, and it supports JPG, static GIF, and PNG file formats. After uploading an image using the Camera icon in the top tool bar, you can: Resize the image within your post by clicking into the image and dragging its corners. Resize the image within your post by clicking into the image and dragging its corners. Align your images to the left, center, or right by clicking the alignment tools in the top toolbar. These are the same icons that are used to align text. An image can also be added to the top of the post which should help it stand out from the crowd. The recommended image size is 698 x 400 pixels, don’t worry the image can be resized.
Tags can also be added at the bottom of the post. The number available are limited.
One more feature worth mention is you can use a YouTube video for a post. On the website where the video is hosted, look for the option to share the video. You’ll likely see options to share this video, embed, and email. Locate the embedded option and copy the code. Be sure to grab the code from where it states Embed. The code will look similar to “iframe width=”560″ height=”315” etc. Click the embed icon in the top right of the publishing tool. Paste the code into the box and click Add Media. Once you are finished the post click the Publish button in the top right, next to save. You’ll be asked to confirm that you want to publish your post. Click Yes, publish it or No, not yet. I would strongly advise you to limit the number of long-form posts. This method is ideal for business updates and special offers. Just remember don’t make it look too spammy.